March 20–22, 2026 | Spring vibes, markets & BIG Valley wins 🌸

Archive| 2026

March 23, 2026•7 min read

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Editor's Note

Hey Valley fam,

Spring officially feels like it’s here. You can see it in the packed markets, the outdoor runs, the garden shows… even the Easter eggs are already making appearances 🐣

What we love most this week? It’s not just how many events are happening — it’s who they’re for. Families, small businesses, artists, runners, night owls… everybody’s got a spot this weekend.

And while the fun is everywhere, so is the progress. From a once-forgotten park in Alamo now full of life, to local workers powering billion-dollar projects — the 956 keeps showing up for itself.

So grab your crew, support local, and don’t stay home too long — the Valley’s calling.

📊 Quick Poll

What’s your true Valley personality this weekend? 😏

🌮 “I came for one snack… I left with 6”
🛍️ “Support local? Say less.”
🕺 “If there’s music, I’m there.”

👉 Vote here

Lunada Artisan Market🌙
Sat, Mar 21 | 6 PM | Brownsville
Handmade goods, local art, and chill night market vibes.

Downtown at Sundown🌆
Sat, Mar 21 | 7 PM | Harlingen
Live music + downtown energy under the night sky.

Rio Grande Valley Big Bloom Home & Garden Show🏡
Fri–Sun, Mar 20–22 | McAllen
Get inspired with plants, home ideas, and spring setups.

Hop Into Spring Market🌸
Sat, Mar 21 | 3 PM | McAllen
Festive shopping, treats, and Easter-ready fun.

Ladies Night with Rustic Rose💃
Fri, Mar 20 | 9 PM | Weslaco
Girls’ night out with music, drinks, and no cover for ladies.

Upper Valley (Mission • McAllen • Edinburg)

Mid Valley (Weslaco • Donna • Mercedes)

Lower Valley (Harlingen • Brownsville • SPI)

Alamo Revitalizes Abandoned Space into an All-Inclusive Park

After more than 45 years sitting unused, a space in Alamo is finally full of life again. City leaders and residents came together on March 13 to celebrate the opening of the Alaniz-Villagomez All-Inclusive Regional Park — a $4 million project built for everyone. With an inclusive playground, fitness court, and walking trails, it’s more than a park… it’s a statement about access, dignity, and community pride in the 956. Read More→

Image Source: Website | Texas Border Business

Port of Brownsville LNG Projects Prioritize Local Hiring

Big projects, but even bigger local impact — Officials say the Rio Grande LNG project is nearing peak construction, and about 70% of the workforce is local, from Brownsville all the way up to McAllen. That means real jobs, real skills, and real opportunity staying right here in the Valley. Long-term? We’re looking at around 2,500 permanent high-paying jobs. That’s generational change in motion. Read More→

Image Source: Website | Rio Grande Guardian

PSJA ISD Golf Classic Raises Record $68,000 for Student Scholarships

The Valley showed up strong for students once again. The PSJA ISD Superintendent’s Scholarship Golf Classic just pulled in a record-breaking $68,000 — all going straight to scholarships for graduating seniors. Events like this remind us: when the 956 invests in education, everybody wins. Read More→

Image Source: Website | Texas Border Business (Image courtesy of PSJA ISD)

Meet Thalia Muñoz

With over 50 years of service, Thalia Muñoz, CEO of Starr County Memorial Hospital, was honored as a 2026 Healthcare Champion by the RGV Hispanic Chamber of Commerce. She’s led through expansion, crisis, and change — all while making sure rural communities don’t get left behind. Because of leaders like her, families in Starr County don’t have to travel far for quality care. And that? That’s legacy work. Read More→

Image Source: Facebook | Starr County Memorial Hospital

Meet Lemonade 🐾— a 2-year-old female Shepherd mix currently at Palm Valley Animal Society. She urgently needs a foster or adopter by Monday, March 23.

Lemonade is timid and overwhelmed in the shelter environment, often retreating to the back of her kennel, but with the right foster, she has the chance to feel safe and truly come out of her shell. She needs a calm, patient home as soon as possible — if you can foster, please reach out ASAP (dog meet-and-greet required if you have pets at home).

📍Currently with Palm Valley Animal Society | Adopt, Donate, or Share→

Brought to you by Hexapaws💚
Smart ramps & comfy gear made for happy, wagging tails!

El Hueso de Fraile (Brownsville)

A true hidden gem in the Lower Valley — El Hueso de Fraile in Brownsville feels less like a café and more like stepping into someone’s creative living room. Run by a family of musicians, it blends coffee, sandwiches, and live jazz/folk into one soulful experience.

Whether you’re there for a quiet morning or a late-night jam session — it’s one of the most authentic vibes in the 956.

🕐 Hours:
Tue–Thu: 6:30–10 AM, 7 PM–12 AM
Fri: 6:30–10 AM, 7 PM–2 AM
Sat: 7 PM–2 AM
Sun–Mon: Closed

📍 837 E Elizabeth St, Brownsville, TX 78520

Check out this spotlight by the Brownsville Community Improvement Corporation.

🧠Local Laugh

You know it’s Valley spring when your outfit is 8 AM hoodie… and 2 PM “why did I wear jeans?”

🌱 Quote

“In the middle of difficulty lies opportunity.”

— Albert Einstein

✅ Life Hack

If you’re heading to SPI or any outdoor event this weekend — bring a light jacket and sunscreen. Yes, both. Because the Valley will give you sunburn at 2 PM and a breeze at 7 PM like nothing happened.

THIS WEEK'S EDITION IS PROUDLY PRESENTED BY

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If your business depends on reputation, relationships, and word-of-mouth that actually matters, this room was built for you.

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