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Editor's Note

Hey Valley fam,

We’re closing out the month loud — festival lights on, music up, community everywhere — and stepping into a fresh one with that same unstoppable Valley energy. 💥 There’s something about this time of year that feels like momentum building: Charro Days spirit, small businesses popping up at markets, families filling parks, and students making history.

February gave us plenty to cheer for. March? We’re kicking that door open ready. New goals, new events, same hometown pride.

The 956 doesn’t ease into anything — we show up strong and keep it moving. Let’s finish this month proud and start the next one even prouder.

📊 Quick Poll

What made your February special, Valley fam?

• 🎉 A big event or festival

• 💛 Time with family & friends

• 🚀 Personal win / new goal hit

👉 Vote and tell us more about it here

Sombrero Festival 🤠
Thu–Sat, Feb 26–28 | Brownsville
Three days of music, food, and Charro Days celebration energy.

Family Fun Fest 🎈
Sat, Feb 28 | Mission
Free-entry evening packed with games and family-friendly activities.

A Lover’s Market 💘
Sat, Feb 28 | McAllen
Local vendors, handmade finds, and Archer Park charm.

Harlingen Art Night 🎨
Fri, Feb 27 | Downtown Harlingen
Galleries, street vibes, and creative energy after dark.

Love Local Maker’s Market 🧁
Sat, Feb 28 | Weslaco
Support Valley makers while you sip and stroll.

Upper Valley (Mission • McAllen • Edinburg)

Pokemon Day at PVAS
Feb 27 | 3–6 PM | Laurie P. Andrews PAWS Center, 2451 N US Expressway 281, Edinburg

Citrus All-Pro Wrestling: Pressure
Feb 27 | 6 PM | Citrus Live Theater, Edinburg | Tickets

Breakfast Bingo
Feb 28 | 9–11 AM | Chick-fil-A 27th & Nolana, McAllen | First come, first served basis

Parkinson's Disease and Essential Tremor Seminar
Feb 28 | 10–11:45 AM | Edinburg Conference Center at Renaissance | Registration

A Lover's Market
Feb 28 | 3–8 PM | Archer Park, 101 N Main St, McAllen

Family Fun Fest
Feb 28 | 4–8 PM | Mission Event Center | Free entry

Things We Don't Say — A Collection of Six 10-minute Plays
Mar 1 | 3 PM | McAllen Public Library

Mid Valley (Weslaco • Donna • Mercedes)

Love Local Maker's Market
Feb 28 | 10 AM–1 PM | Uncle Chops Patio, 200 S Border Ave, Weslaco

All Valley Collectors Expo
Feb 28 | 12–7 PM | Victoria Palms Event Center, 602 N Victoria Rd, Donna | 🎟️ $5 admission

Lower Valley (Harlingen • Brownsville • SPI)

Sombrero Festival
Feb 26, 27 & 28 | 700 E Madison St, Brownsville | Tickets

Harlingen Art Night
Feb 27 | 7–10 PM | Downtown Harlingen

Charro Days Classic 5K/1-Mile Run/Walk
Feb 28 | 7:15 AM | Washington Park, 700 E Madison St, Harlingen | Registration

Love on the Beach Clean Up
Feb 28 | 10 AM–12 PM | End of the road past Beach Access 6, SPI

Cowboys, Cowgirls, and Charros Weekend
Feb 28 & Mar 1 | 4 PM | Children’s Museum of Brownsville

Literacy Event — Dr Seuss's Birthday Party
Mar 1 | 1:30–4:30 PM | Harlingen Public Library

Charro Days Clásico Soccer Match
Mar 1 | 2–4 PM | Brownsville Sports Park, 1000 Sports Park Blvd | Tickets

Cameron County Secures $2.32 Million for Coastal & Park Enhancements

Big win for our coastline, Valley fam. The Texas General Land Office awarded Cameron County $2.32 million this week through the Coastal Management Program and CEPRA. The funds will support beach nourishment at Isla Blanca and Andy Bowie parks and continue the “living shoreline” project at Bejarano-McFarland Park. Translation? Stronger beaches, protected ecosystems, and a coastline that stays beautiful for locals and visitors alike. Read More→

Image Source: Facebook | Office of Cameron County Judge Eddie Treviño, Jr.

RGV Startup Week 2026 Registration Is Open

The Brownsville Community Improvement Corporation and UTRGV have officially opened registration for RGV Startup Week 2026 (set for late April). With over 120 hours of programming, workshops, and networking, this initiative fuels the Valley’s growing entrepreneurial ecosystem and helps turn side hustles into serious ventures. It’s the 956 hustle in action — bold ideas, local talent, and momentum building right here at home. Read More→

Image Source: Facebook | RGV Startup Week

UTRGV’s Charlotte O’Keefe Makes History

Vaqueros senior Charlotte O’Keefe just etched her name into program history, becoming the only player to reach both 1,000 career points and 1,000 career rebounds. That’s consistency, heart, and serious work ethic. Beyond the stats, she’s become a role model for young Valley athletes chasing big dreams. Proof that dedication in the 956 can lead to historic results. Read More→

Image Source: Website | UTRGV Athletics

The V Club and Champions Club at UTRGV

This season, the V Club and Champions Club hit a major milestone — nearly $800,000 in philanthropic commitments supporting over 275 student-athletes. Led by committed local donors, their “Rally the Valley” mindset is helping first-generation students access scholarships and resources that make college athletics possible. That’s community stepping up in a big way. Read More→

Image Source: Instagram | UTRGV Athletics

Meet Toot — a 1-year, 1-month-old neutered mixed-breed boy at the Laurie Andrews Center who urgently needs an adopter or long-term foster before March 2nd. After 333 days in the shelter, this shy sweetheart is overwhelmed and keeps his distance when he’s unsure, but in a calm home with patience and consistency, he has the potential to truly blossom.

📍Currently with Palm Valley Animal Society | Adopt, Donate, or Share→

Brought to you by Hexapaws💚
Smart ramps & comfy gear made for happy, wagging tails!

HamburgeLunas (Mission)

If you know, you know. Tucked away in North Mission, HamburgeLunas is that family-owned spot Valley folks whisper about when they’re craving arealburger. We’re talking stacked, over-the-top creations like the Popper Burger (yes, bacon-wrapped jalapeño poppers inside the bun 👀), plus wild cards like the Hot Cheetos Burger and Frito Pie Burger that scream South Texas flavor. Everything’s seasoned right, served hot, and basically demands a side of chili cheese fries.

🕐 Mon–Thu 11AM–9PM | Fri 11AM–10PM | Sat 12PM–10PM (Closed Sun)
📍 10320 Mile 7 Rd Suite 5, Mission, TX 78573

Check out this review by @imjuniormukendi on Tiktok

🧠Local Laugh

You know you’re from the 956 when you say “I’ll be there right now” and still need to stop for tacos first.

🌱 Quote

“Success is not final, failure is not fatal: it is the courage to continue that counts.”

— Winston Churchill

✅ Life Hack

Heading to a festival or market? Take a photo of your parking spot the second you step out of the car. Future-you — tired, full, and holding a funnel cake — will be grateful. 😅

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