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Glow Nights, Market Days & Puppy Love 💫🐾

February 23, 20266 min read

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Editor's Note

Hey Valley fam,

If February had a personality, it’d be this weekend. We’ve got monster trucks breathing fire, Lunar New Year lanterns lighting up IMAS, markets popping up from Mission to SPI, and a whole gala dedicated to puppy love. The 956 never slows down — it just changes vibes.

What makes it special isn’t just the events. It’s the way y’all show up. Supporting local vendors. Dancing at hometown halls. Advocating for wildlife. Even turning hospital window washers into superheroes for a day.

So grab your crew, try something new, and don’t forget to tag us when you’re out there living your best 956 life.

Let’s make it a good one. 🌞


📊 Quick Poll

What’s your favorite hidden gem in the 956 that you almost don’t want to gatekeep?

A café? A thrift shop? A taco stand? A peaceful park bench?

Reply to this email or comment here we promise to keep it (mostly) secret. 👀✨


This Weekend's Top 5 Picks - 956 Pulse Newsletter Banner

Lunar New Year Festival at IMAS🐉
Sat, Feb 21 | McAllen
Culture, performances, and family fun at the International Museum of Arts & Science.

SPI Market Days🛍️
Fri–Sun, Feb 20–22 | South Padre Island
Coastal views + local vendors = weekend therapy at the South Padre Island Convention Center.

Pokémon 30th Anniversary Market
Sat, Feb 21 | McAllen
Nostalgia, collectibles, and cosplay energy take over Archer Park.

Hot Wheels Monster Trucks Live™: Glow-N-Fire™🔥
Sat–Sun, Feb 21–22 | Edinburg
High-flying stunts and glow-in-the-dark chaos at Bert Ogden Arena.

Annual Car & Motorcycle Show🚗
Sat, Feb 21 | Donna
Chrome, classics, and horsepower on full display at Don-Wes Flea Market.


Full Event Calendar - 956 Pulse Newsletter Banner

Upper Valley (Mission • McAllen • Edinburg)

Shen Yun — Classical Chinese Dance & Live Orchestra
Feb 21 & 22 | McAllen Performing Arts Center | Tickets

Hot Wheels Monster Trucks Live™: Glow-N-Fire™
Feb 21–22 | Bert Ogden Arena, Edinburg | Tickets

Vinyl Record Show
Feb 21 | 10 AM–4 PM | Mission Event Center | Tickets

Lunar New Year Festival at IMAS
Feb 21 | 10 AM–5 PM | International Museum of Arts & Science, McAllen | Tickets

Pokémon 30th Anniversary Market
Feb 21 | 3–9 PM | Archer Park, McAllen

Market at the Diner
Feb 21 | 5–9 PM | Black Bear Diner, 600 W Expressway 83, McAllen

Puppy Love Gala
Feb 21 | 6 PM | McAllen Convention Center | Donation & Tickets


Mid Valley (Weslaco • Donna • Mercedes)

David Lee Garza y Los Musicales & Southern Ashes LIVE
Feb 20 | 8 PM | Mustang Lounge Night Club, Weslaco | 🎟️ $25 Cover

Annual Car & Motorcycle Show
Feb 21 | 8 AM–4 PM | Don-Wes Flea Market, Donna | 🎟️ $25 Entry Fee

Marcos Orozco y grupo Rebelde and Xtremo
Feb 21 | 8 PM–12 AM | KC Hall Event Center, Mercedes | 🎟️ $20 Advance, $25 Door


Lower Valley (Harlingen • Brownsville • SPI)

SPI Market Days
Feb 20–22 | SPI Convention Center | 🎟️ $2

Forever Cactus Pot Class
Feb 20 | 6–8 PM | Venue3:16, 408 W Jackson St, Harlingen | 🎟️ $15 per person

Great Mexican Artisan & Traditions Weekend
Feb 21 & 22 | Children’s Museum of Brownsville | 🎟️ $14 per person

Charros Day Market
Feb 22 | 3–6 PM | Julieta Event Center, Brownsville

Mucho Amor Market
Feb 22 | 3–7 PM | Rio Events Center, Brownsville


Community Wins Around the Valley - 956 Pulse Newsletter Banner

Goodwill South Texas Opens New Regional Hub in San Juan

Big ribbon, bigger impact. Goodwill Industries of South Texas officially opened a new Thrift Store and Job Connections Center on North Veterans Blvd in San Juan this week — and it’s more than just a place to shop. The new space blends retail with real opportunity, offering job training and employment services to Mid-Valley residents looking for a fresh start. In true 956 fashion, it’s neighbors helping neighbors — one donation, one résumé, one success story at a time. Watch here→

Goodwill South Texas Opens New Regional Hub in San Juan
Community Spotlight - 956 Pulse Newsletter Banner

“Rally for the Refuge” Brings the 956 Together in Alamo

More than 100 community members gathered at the Santa Ana National Wildlife Refuge for the “Rally for the Refuge,” hosted by Friends of the Wildlife Corridor. The event combined advocacy with a guided hike, reminding everyone just how special our public lands are — not just environmentally, but economically too. Nature tourism is part of the Valley story, and this turnout proved people here care deeply about protecting it. Read More→

“Rally for the Refuge” Brings the 956 Together in Alamo

Image Source: Website | myRGV


Good News Spotlight - 956 Pulse Newsletter Banner

Dozens of Couples Say “I Do” at McAllen’s “City of Love” Event

Love showed up big at the McAllen Convention Center as dozens of couples gathered for a mass Valentine’s Day wedding ceremony. Supported by city and county leaders, the celebration gave local couples a joyful, community-centered way to exchange vows or renew commitments. It was festive, heartfelt, and uniquely Valley — because when the 956 celebrates love, we do it together. Read More→

Dozens of Couples Say “I Do” at McAllen’s “City of Love” Event

Image Source: Website | myRGV


Hero of the Week - 956 Pulse Newsletter Banner

The Superheroes of Driscoll RGV

This week’s heroes didn’t arrive in ambulances — they rappelled down the walls of Driscoll Children’s Hospital Rio Grande Valley dressed as Batman, Spider-Man, and Robin. Partnering with J&D Window Washers, the hospital turned an ordinary Tuesday into a sky-high surprise, bringing big smiles to young patients like 4-year-old Lucas Casares. In the 956, even window washers can be superheroes. Read More→

The Superheroes of Driscoll RGV

Image Source: Website | myRGV


Pet of the Week - 956 Pulse Newsletter BannerPet of the Week

Meet Jigsaw — a 6-month-old Domestic Shorthair currently in a foster home and waiting for her forever family. At just over six months, she’s still a young kitten with plenty of growing (and exploring) ahead of her. Opening your home to Jigsaw means giving this sweet girl the fresh start she deserves.

📍Currently in Foster Care through Palm Valley Animal Society | Adopt, Donate, or Share→


Brought to you by Hexapaws💚
Smart ramps & comfy gear made for happy, wagging tails!


This Week's Bite - 956 Pulse Newsletter Banner

Sidebar RGV (Edinburg)

If you’re craving bold bites and craft cocktails, Sidebar RGV is the move this weekend. Tucked in the heart of Edinburg, this local favorite serves up elevated comfort food with a laid-back vibe that’s perfect for date night or catching up with friends. Come hungry, order something shareable, and don’t skip the drinks — trust us. 🍹

🕐 Tue–Thurs, 4–11 PM | Fri–Sat, 4 PM–12 AM | Sun–Mon, Closed
📍 215 E University Dr, Edinburg, TX 78539

Check out the vibes on their Instagram.

Image Source: Facebook | Sidebar RGV


Brain Break - 956 Pulse Newsletter Banner

🧠Local Laugh

The group chat said “we’re leaving at 7.” It is now 8:26 and someone just said, “On my way.” Very 956 behavior. 😂


🌱 Quote

“We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”

— Martin Luther King Jr.


✅ Life Hack

Headed to a market or festival? Bring cash in small bills. Some vendors take cards, but cash = faster checkout and happier small businesses. 💵✨


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