Valley fam, look at this weekend lineup š
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Editor's Note
Hey Valley fam š
January is wrapping up, but the energy around the 956 is just getting started. From carnival lights and classic rock tributes to markets, races, and community milestones, this weekend feels like a little bit of everything we love about home.
Weāre also celebrating some big winsāhistoric safety improvements in McAllen, Valley representation headed to the Super Bowl, and longtime leaders being honored for taking care of our veterans. Thatās the kind of progress that doesnāt always make national headlines, but it matters deeply here.
Whether youāre hitting an event, supporting a small business, or just sharing a good story with friends, thanks for keeping the Valley connected. Scroll on, save a few events, and donāt forget to show some love to our Pet of the Week š¾
š Quick Poll
What kind of events do you enjoy most around the Valley?
š¶ Live music
šļø Markets & pop-ups
š Community runs & activities
š Vote Here
Texas Citrus Fiesta Fun Fairš
FriāSat, Jan 30ā31 | Mission
Carnival rides, classic fair food, and citrus-season vibes all in one spot.
80ās Night with The Spazmaticsšø
Fri, Jan 30 | 7 PM | Weslaco
Break out the neon and relive the hits with one of the best 80ās tribute bands around.
Liverpool Legends: Beatles Experienceš¶
Sat, Jan 31 | 8 PM | McAllen
A high-energy tribute celebrating the music that changed rock history.
Tents at Texican Marketš®
Fri, Jan 30 | 6 PM | Olmito
Food, music, and local vendors come together for a laid-back night out.
McAllen International Carfestš
FriāSun, Jan 30āFeb 1 | McAllen
Custom cars, show builds, and auto culture from near and far.
Upper Valley (Mission ⢠McAllen ⢠Edinburg)
Texas Citrus Fiesta Fun Fair
Jan 30ā31 | Bentsen Palm Community Park, Mission
McAllen International Carfest
Jan 30āFeb 1 | McAllen Convention Center | Tickets
Moonlight Market
Jan 30 | 3 PMā8 PM | 2500 N McColl Apartments, McAllen
Picnic with an IF Market
Jan 31 | 3 PMā8 PM | Archer Park, McAllen
Liverpool Legends: Beatles Experience
Jan 31 | 8 PM | McAllen Performing Arts Center | Tickets
Guac to the Future 5k Run
Jan 31 | 5 PM | 714 S Raul Longoria Rd., Edinburg | Registration
Hearts for Small Business Market
Feb 1 | 4 PMā8 PM | Southern Melon Boutique, 644 South Jackson Rd., Edinburg
Mid Valley (Weslaco ⢠Donna ⢠Mercedes)
Lunch Hour Connections: Networking Event
Jan 30 | 11:30 AMā1:30 PM | Moranās Pizzeria & Restaurant, Donna | Registration
80's Night with The Spazmatics
Jan 30 | 7 PM | Mustang Lounge Night Club, Weslaco | Tickets
Arise from the Ashes Women's Night of Worship
Jan 30 | 7 PM | Soulfire Revival Center, Mercedes
Denim, Diamond & Pearls: Ladies Night
Jan 31 | 5:30 PMā11 PM | New Weslaco Elks Lodge | šļø $25 per person
Lower Valley (Harlingen ⢠Brownsville ⢠SPI)
Tents at Texican Market
Jan 30 | 6 PM | Texican BBQ Company, Olmito
"Celebrating America" Quilt Show Opening Reception
Jan 31 | 12 PMā4 PM | Harlingen Arts & Heritage Museum
Meet & Greet with Jason Faunt
Jan 31 | 12 PMā6 PM | The Comic Cave, Sunrise Mall, Brownsville
McAllen Crime Rate Hits 40-Year Low
McAllen officials announced on January 22 that the city has reached its lowest crime rate in four decades, marking 15 consecutive years of annual reductions. City leaders and Police Chief Victor Rodriguez credited the milestone to increased community reporting, smarter use of policing technology, and a 5.2% decrease in total offenses compared to last yearāproof that long-term investment and trust between residents and law enforcement is paying off. Read Moreā
Image Source: Website | myRGV
Charro Days 2026 Poster āEl Charritoā Unveiled
The official commemorative poster for the 89th annual Charro Days Fiesta was unveiled in Brownsville at the Santa Fe Events Center, officially starting the countdown to the beloved binational celebration. Created by longtime festival artist Don Breeden, the piece titled āEl Charritoā captures a heartfelt moment between a mother and son, honoring tradition, culture, and the deep family roots that make Charro Days such a cornerstone of the border region. Read Moreā
Image Source: Website | myRGV
Los Fresnos Native Jeremy Springer Headed to Super Bowl LX
The Rio Grande Valley is celebrating as Los Fresnos High School graduate Jeremy Springer prepares to coach in Super Bowl LX on February 8, 2026. Now serving as Special Teams Coordinator for the New England Patriots, Springerās journey from Valley football fields to the NFLās biggest stage has become a powerful source of hometown pride and inspiration for young athletes across South Texas. Read Moreā
Image Source: Website | Patriots
Meet Sen. Juan āChuyā Hinojosa and Col. Frank Plummer
Sen. Juan āChuyā Hinojosa and Col. Frank Plummer were officially honored by the City of McAllen for their lifelong commitment to serving the veteran community across South Texas. Both combat veterans were recognized for their leadership in helping establish the Veterans War Memorial of Texas and advocating for expanded U.S. Department of Veterans Affairs healthcare services in the regionāefforts that continue to impact tens of thousands of Rio Grande Valley veterans and their families. Read Moreā
Image Source: Website | Texas Border Business
Meet Rabbit ā a 3.44-lb, 9-month-old female Domestic Shorthair currently living in a foster home. Sheās still young and at a great age to adapt to a new routine, making this a perfect time to welcome her into a forever home. Being in a foster setting means sheās already experiencing home life and ready for her next chapter.
šCurrently in Foster Care through Palm Valley Animal Society | Adopt, Donate, or Shareā
Brought to you by Hexapawsš
Smart ramps & comfy gear made for happy, wagging tails!
Jitterz Coffee Bar (Mission)
A longtime Valley favorite, Jitterz Coffee Bar roasts its beans in-house and is known for blending quality coffee with creative drinks like the fan-favorites Latte del Rey and Campfire Latte. Whether youāre swinging through the drive-thru for a quick caffeine fix or settling into the artsy patio to catch up with friends, Jitterz has earned its reputation as a welcoming community hub in Mission.
š MonāFri 6:30 AMā9 PM, SatāSun 8 AMā9 PM
š 1625 N Conway Ave, Mission, TX 78572
Check out this feature by Fork It:
š§ Local Laugh
You ever plan to run āone quick errandā and somehow end up at three different plazas?
š± Quote
āSuccess is not final, failure is not fatal: it is the courage to continue that counts.ā
ā Winston Churchill
ā Life Hack
Always keep a reusable tote in your trunkāyou never know when a pop-up market or roadside fruit stand will appear.
THIS WEEK'S EDITION IS PROUDLY PRESENTED BY

Built for local business owners who take their reputation seriously, Reputation Room is a small, intentional networking community focused on trust, credibility, and long-term growth ā not pitch decks or speed networking. Each gathering is designed to feel grounded, human, and purposeful, with thoughtful introductions and space for real conversation.
If your business depends on reputation, relationships, and word-of-mouth that actually matters, this room was built for you.
