Lights, Markets & Broadway Magic 🎭✨
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Editor's Note
Hey Valley fam 👋
If you felt that buzz in the air — that’s not the north wind, that’s the 956 gearing up for a stacked weekend. From Broadway-level performances in Harlingen to throwback club nights in Edinburg and market hopping from McAllen to South Padre, there’s something for every mood and every age.
We’re also celebrating some big wins this week — real investments in our water future, healthcare that keeps families close to home, and everyday heroes who remind us what Valley heart truly means.
As always, this newsletter is your permission slip to get out, support local, and make memories. Bring the kids, bring the comadres, bring an appetite — and don’t forget to tag us when you’re out there.
Let’s do this, 956. 🌴✨
Quick Poll
What are you most likely to support this month?
🍴 Local food spots
🎨 Arts & culture events
🐾 Community causes
Vote Over Here
Frozen: The Broadway Musical❄️
Fri–Sun, Jan 23–25 | Harlingen
A full-scale Broadway production brings Elsa, Anna, and Olaf to life. Family-friendly and pure magic.
Weslaco Royal Pageant👑
Sat, Jan 24 | 3 PM | Weslaco
An elegant showcase celebrating local talent, tradition, and community pride.
Citrus Mixtape Series — Throwback to the 2000s Club Scene💿
Sat, Jan 24 | 8 PM | Edinburg
Relive the early-2000s club era with throwback hits and Citrus Live energy.
A Lightning McQueen Market⚡
Sat, Jan 24 | 2–7 PM | McAllen
A themed market with vendors, family fun, and plenty of photo ops for the kids.
SPI Market Days🌴
Fri–Sun, Jan 23–25 | South Padre Island
Beach breezes, local vendors, and a perfect excuse for a mini getaway.
Upper Valley (Mission • McAllen • Edinburg)
Ranch Fest
Jan 24 | 10 AM–4 PM | Museum of South Texas History, Edinburg | 🎟️ Regular museum admission prices
A Lightning McQueen Market
Jan 24 | 2 PM–7 PM | Archers Park, 101 N Main St., McAllen
Citrus Mixtape Series — Throwback to the 2000s Club Scene
Jan 24 | 8 PM | The Citrus Live, Edinburg | Tickets
Patio Pop Up Market
Jan 25 | 12 PM–4 PM | University Draft House, 100 US Bus. 83, McAllen
Jazz Combo – UTRGV Concert Series
Jan 25 | 2 PM–3 PM | International Museum of Art & Science, McAllen | Tickets
Mid Valley (Weslaco • Donna • Mercedes)
Community Market Day
Jan 24 | 8 AM–4 PM | Don-Wes Flea Market, Donna
Weslaco Royal Pageant
Jan 24 | 3 PM | Weslaco ISD Performing Arts Center | Tickets
Nothing New, Just Fabulous: An elevated shopping experience
Jan 25 | 12 PM–4 PM | Buzzed Bull Creamery, 529 S Texas Blvd, Weslaco
Lower Valley (Harlingen • Brownsville • SPI)
Frozen: The Broadway Musical
Jan 23, 24 & 25 | HCISD Performing Arts Center, 3217 Wilson Rd., Harlingen | Tickets
SPI Market Days
Jan 23–25 | SPI Convention Center | 🎟️ $2
Celebrating 20 Years: Costumes of the Americas Museum Exhibit
Jan 23 & 24 | 10 AM–4 PM | Costumes of the Americas Museum, 1004 E. Sixth Street, Brownsville | 🎟️Regular museum admission prices
Pharr Announces New Convention Center at State of the City
Big news out of Pharr 👀 During his State of the City address on January 15, Mayor Ambrosio Hernandez announced plans for a brand-new city convention center. The project marks a major step forward for local economic growth, opening the door for larger regional events and more foot traffic for local businesses. It’s another clear sign that Pharr is leveling up and positioning itself as a key hub for business, tourism, and opportunity in the RGV. Read More→
Image Source: Website | myRGV
$100 Million Secured for RGV Irrigation Infrastructure
Another huge Valley win 💪 On January 15, state leaders announced that the Texas Water Development Board will invest $100 million to line irrigation canals throughout the Rio Grande Valley. This funding is a game-changer for local farmers and water conservation, helping prevent massive water loss during ongoing drought conditions. The investment comes after years of advocacy by local water leaders fighting to protect the region’s long-term water future. Read More→
UT Health RGV Introduces Life-Saving "TrueBeam" Technology
On January 15, UT Health RGV announced the arrival of advanced “TrueBeam” radiation technology at its Cancer and Surgery Center. This cutting-edge treatment offers next-level precision that wasn’t previously available in the region, allowing Valley patients to receive world-class care without leaving home. It’s a powerful step forward for healthcare access in the RGV — and real hope for families when it matters most. Read More→
Image Source: Website | UTRGV's The Newsroom
Meet Raul Garzoria
Raul Garzoria, a devoted volunteer and proud alumnus of the Boys and Girls Clubs of Harlingen, recently pulled off an absolutely unreal 115-mile run to raise funds for the organization that helped shape his life. Starting at 5 a.m. and finishing nearly 24 hours later, Garzoria ran across all four Valley counties to give back to the mentors and programs that supported him growing up. His jaw-dropping feat raised over $2,000, helping ensure future RGV kids get the same life-changing support he did. Read More→
Image Source: Website | myRGV
Meet Valentino V13— an 8-month-old Domestic Shorthair currently in a foster home with Palm Valley Animal Society.
This charming young cat is currently enjoying the comforts of a foster home, which has given him a great head start on life outside the shelter. At 8 months old, Valentino is at a wonderful age to bond with a new family and bring a touch of feline sweetness to a forever home.
📍Currently in Foster Care through Palm Valley Animal Society | Adopt, Donate, or Share→
Brought to you by Hexapaws 💚
Smart ramps & comfy gear made for happy, wagging tails!
New York Deli (Harlingen)
Step into a piece of Harlingen history at New York Deli, where Beatles memorabilia covers the walls and the smell of piled-high pastrami hits you the second you walk in. From their legendary Reuben Sandwich to a comforting bowl of Navy Bean Soup, this longtime favorite blends classic New York deli flavor with unmistakable South Texas soul. 🥪🎸
🕒 Mon–Wed, 11 AM–6 PM; Thu–Fri, 11 AM–8 PM; Sat, 11 AM–5 PM; Sun, Closed
📍 122 N A St, Harlingen, TX 78550
Check out The Texas Bucket List’s feature:
🧠Local Laugh
RGV directions be like: “Turn where the old H-E-B used to be… no, the other old H-E-B.”
🌱 Quote
“The best way to predict the future is to create it.”
✅ Life Hack
Heading to SPI Market Days? Park once, walk everywhere, and grab snacks before beach prices hit.
THIS WEEK'S EDITION IS PROUDLY PRESENTED BY
Born in the Valley and built for small businesses, Evermore Digital helps local brands show up smarter online — especially on Google and AI tools. Their free AI & Google Business Profile Guide breaks down how to boost visibility, sharpen your listings, and attract the customers already searching for you. Whether you’re a café, contractor, boutique, or nonprofit, their tools make digital growth feel simple, doable, and very 956.